Inspired by the founders’ South American roots, Baby Noomie exclusively sources the finest grade of cotton in the world. Grown in Peruvian valleys without the use of synthetic fertilizers, Pima cotton is allergen-free and exceptionally soft with 50 percent more durability than other cottons. Perfect for fussy little ones with sensitive skin, it also has a natural elasticity that ensures non-restrictive comfort. And did you know that Pima only gets softer with each wash? It’s true! The coziness only gets cozier—now that’s a good buy!